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February 25, 2011 Posted by admin in VIP News

EMMY®-AWARD WINNING DAYTIME DRAMA “THE BOLD AND THE BEAUTIFUL” PARTNERS WITH VIP PARTNERSHIP GROU

EMMY®-AWARD WINNING DAYTIME DRAMA “THE BOLD AND THE BEAUTIFUL” PARTNERS WITH VIP PARTNERSHIP GROUP To Create Collectible Entertainment Memorabilia Auctions of B&B Items

LOS ANGELES, CA…Friday, November 12, 2010 - The multi Emmy®-Award winning daytime drama THE BOLD AND THE BEAUTIFUL has partnered with VIP Partnership Group, the leading worldwide source for collectible entertainment memorabilia, it was announced today.

The joint venture will allow the worldwide fan base of THE BOLD AND THE BEAUTIFUL to own a piece of television history including costumes, wardrobe, props and signed objects directly from the set of the iconic television series. New items will be offered every week, beginning Tuesday, November 16, at www.boldandbeautifulauctions.com, and each item will be accompanied by a Certificate of Authenticity, confirming the item(s) as a piece of Hollywood history. The auctions will operate weekly and will be accessible through a variety of technology platforms including computers, mobile phones, iPads and iTouch devices, ensuring that the worldwide fan base will have an opportunity to participate.

“We are pleased to be able to extend the opportunity to our fans to own these one-of-a-kind pieces,” said THE BOLD AND THE BEAUTIFUL’s Executive Producer and Head Writer, Bradley P. Bell. “Our weekly fan mail is filled with queries from viewers around the world wanting to know where they can purchase a certain piece of wardrobe or a prop that they saw on-air. Our partnership with VIP Partnership Group will give them the opportunity to buy the real deal.”

“VIP Partnership Group is proud to be working with Bell-Phillip Television Productions on THE BOLD AND THE BEAUTIFUL auction program,” said VIP’s Managing Partner, Mark Kaminky. “The B&B team has an amazing relationship with their fans and is committed to providing them with unprecedented access to actual items from the show.”

Since 2003, VIP Partnership Group and VIP Fan Auctions IP (www.vippartnership.com) have successfully delivered thousands of one-of-a-kind items to fans worldwide, each with a Studio Certificate of Authenticity. With over 370 consecutive weekly memorabilia auctions to date, VIP has a Top Rated Platinum PowerSeller status on eBay (with 100% positive feedback) and generates market leading values for memorabilia from leading entertainment studios including Twentieth Century Fox, ABC Studios, Paramount Pictures and Liberty Media.

On June 27, 2010, THE BOLD AND THE BEAUTIFUL won the Emmy® for “Outstanding Drama Series” for the second consecutive year at the 37th Annual Daytime Entertainment Emmy® Awards. On June 10, 2010, THE BOLD AND THE BEAUTIFUL was the recipient of the Golden Nymph Award at the International TV Audience Awards in the “Telenovela/Soap Opera” category at the Monte Carlo Television Festival awards ceremony, confirming that in its genre, with an estimated 35 million daily viewers in more than 100 countries, and for the fifth consecutive year, it remains the most watched series in the world.

THE BOLD AND THE BEAUTIFUL, which celebrated its 23rd anniversary on Tuesday, March 23, 2010, is a Bell-Phillip Television production, broadcast weekdays (1:30-2:00 PM, ET; 12:30-1:00 PM, PT) on the CBS Television Network and is the first and only daytime drama to simulcast in Spanish utilizing SAP (Secondary Audio Program) technology. For more information visit: www.boldandbeautiful.com.

Media Contacts:
Eva Demirjian, Director of Communications and Talent Relations THE BOLD AND THE BEAUTIFUL (323) 575-3553 or evad@boldandbeautiful.tv David Gregg, Vice President, International Publicity THE BOLD AND THE BEAUTIFUL (323) 575-3566 or dgregg@boldandbeautiful.tv Mark Kaminky, Managing Partner VIP PARTNERSHIP GROUP (888) 809-2224 or mkaminky@vippartnership.com