Privacy Policy

This Policy describes how VIP Limited Partnership (“VIP”) collects, uses and discloses certain information, including your Personal Information, both online and offline, and the choices you can make about that information.

We are a leading entertainment memorabilia collectibles company that offers auction events to users worldwide, as well as complementary services for entertainment memorabilia collectors. When you visit our websites, register and bid in our online auctions, attend a live event, view our content or advertisements, or contact our customer service (collectively, the “Services”), we may collect information from or about you.

This Privacy Policy applies to all information about you that we collect in connection with the Services throughout the world. There may be additional notices about our information practices and choices for certain VIP offerings. By using any of the Services, you acknowledge the data collection practices and purposes outlined in this Privacy Policy.

Who is Responsible For Your Data?

The controller is VIP Limited Partnership (“VIP”), in the U.S. of 424 Fort Hill Drive, Bldg 128, Naperville, IL 60540, United States.

What Personal Information Do We Collect, When, and Why?

When you visit any of VIP’s websites (collectively referred to as “Website”), we will not collect your name, address, telephone number or email address without your consent. We collect any and/or all of the following and maintain the data at our operations centers in the United States. Consult the glossary found later in this policy to learn more about terms used in this section.

By submitting personally identifiable information, you agree, without limitation or qualification, to this information being used exclusively by VIP and its authorized dealers for business purposes only. If you opt not to provide us with personally identifiable information, you may be unable to receive specific communications on products and company information or make full use of Website features.

How Do We Use Your Information?

VIP researches our clients’ usage patterns and demographics based on the information provided to us during their experiences on our website. We do this to better understand our clients’ needs and enhance our service. This information is compiled and analyzed for internal use.

Registration qualifies a user as a VIP client, and, regardless of any regulation to the contrary, the user agrees, until this consent is revoked in writing, that VIP may from time to time contact the user concerning sale and purchase opportunities available through VIP.

VIP collects and stores any login information you create in order to allow you to access your account information and member features.





Our registration process collects your Name, Email Address, billing and/or shipping addresses, Telephone number(s), and verifies your PayPal account as part of our payment/validation method. To provide you with requested services and products and to allow you to participate in VIP’s auction events. Legitimate Interests

Performance of a Contract

 Our surveys and contests collect your name, email address, address, telephone number, and information about your collecting and selling habits and interests. To provide you with details about upcoming auctions and other VIP products and services that might interest you. Legitimate Interests
We automatically record your IP address, session duration, transaction data, the order and addresses of the pages you visit, and in most cases the data that you enter on those pages. To improve the navigation, functionality, and general service that our website provides. Legitimate Interests
The data obtained from cookies, web logs, and other similar technologies that monitor the use of our website. To monitor the performance of our website and make your user experience better and to deliver more appropriate advertisements on our website and other websites. Legitimate Interests
Our Consignment application collects your Name, Home Address, Email and Cellular Phone Number. To know our clients and prevent fraud. Legitimate Interests
Your inquiries, complaints, opinions and responses to our surveys or market research. To monitor your use of our services, train our staff and improve your client or user experience. Legitimate Interests
CCTV captures your images when you visit or conduct business at our premises or attend our auction events at various locations. To keep you, our staff, property we sell, property on our premises, and auction and event premises secure. Legitimate Interests

Public Interest

Certain areas and operations within our premises utilize a mathematical representation of biometric information. To keep you, our staff, property we sell, property on our premises, auction and event premises secure and to accurately track and manage premises access and resources. Legitimate Interests

Public Interest

Our automated and manual processes aggregate personally identifiable information related to your information you provided to us directly and through third-party vendors (such as name and address and creditworthiness), together with web activity history, transactional history, survey data, and other data sources. To improve our service, provide personalized experiences (through our sales staff, client services staff, accounting, shipping, as well as digital channels), focus our marketing efforts, manage our fraud risks, establish credit limits, and other similar goals to further our business. Legitimate Interests

With Whom Do We Share Your Information?

All information is held in confidence by VIP. We do not trade, rent or sell your information, including email addresses, to third parties nor do we provide it for any third party’s general commercial usage. Any information disseminated to parties external to VIP is anonymous in nature – for example, the prices realized for a particular auction may include the price paid for a lot.

We may disclose your personal data with our service and technology providers to ensure the proper functioning of your requested services and VIP’s business operations. Before we do so, we shall take the necessary steps to ensure that your personal data will be given adequate protection, and our service providers will only use the information for purposes outlined in the “What personal information do we collect, when, and why?” section.

We reserve the right to share information, when we deem appropriate, with third parties that are acting on proper legal authority (e.g. subpoenas), including police and governmental agencies. We respond to credit references initiated by you or in the trade. In such instances, we generally will verify whether you are a known client, the length of time you may have done business with us and whether your account is in good standing.

What are Cookies and How Are They Used?

The Internet browser you use to view our Website allows a small file called a “cookie” to be saved on your device. This cookie enables our Web server to recognize you as a first-time or repeat client and may include information such as your User Name so you do not have to re-enter it every time you visit. We also use cookies to provide customized and personalized services to you. Your browser does allow you to turn off or warn you about cookies from our Website and from any other websites. Cookies do not allow us to know anything about your surfing habits on other websites. They simply tell us about your surfing habits on our website.

VIP may allow certain third parties contracted by VIP, such as analytics partners, advertising technology partners, and other partners, to use cookies and/or include web beacons on web pages for purposes related to those specific partner services. These cookies and web beacons may include your IP address, but do not include any Personally Identifiable Information (“PII”).

NOTE: VIP operates under US law. At this time, no US court has ruled that an IP address is PII. Therefore, as it relates to our data gathering and usage activities and the data gathering and usage activities of our third-party partners, VIP does not consider IP addresses to be personally identifiable information, as this data is not used in that context. We understand that some entities and individuals outside the US do consider IP addresses to be PII, and we, therefore, disclose these practices.

Your Choices

You have the following options to control or limit how we and our partners use cookies and similar technologies in connection with the Website, advertising and analytics purposes:

  • Although most browsers and devices accept cookies by default, their settings usually allow you to clear and to decline cookies. If you disable cookies, however, some of the features of our Website may not function properly.
  • For Web Browsers, your opt-out choice is often stored in a cookie. Blocking cookies may prevent the Website from operating as expected and may also prevent your preferences and choices from being stored. That may mean that if you opt-out, then block cookies, we may not know about, or be able to honor, your opt-out. You should also be aware that blocking cookies on your computer will not affect your consent choices on a different device, such as a mobile device. Below are links to the cookie opt-out pages of common web browsers. If your web browser is not listed here, you should review your web browser terms to learn more about your cookie choices.

How Do We Protect Your Personal Information?

VIP maintains reasonable physical, electronic, and procedural safeguards to protect the security and integrity of all Personal Information provided to us. VIP limits access to personal information about you to those employees who we reasonably believe need to come into contact with that information to provide products or services to you in order to do their jobs.

VIP takes reasonable precautions – including administrative, technical, and physical measures – to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction.

How Long Will Your Personal Data Be Retained?

We will retain your personal information for as long as necessary to fulfill the purposes outlined in the “What personal information do we collect, when, and why?” section and to satisfy any legal, accounting, regulatory, or reporting requirements.

Reviewing and Changing Your Personal Information

VIP has safeguards in place to keep your personal information accurate, complete and up-to-date for the purposes for which it is used. Naturally, you always have the right to access and correct the personal information you have provided. You can help us ensure that your contact information and preferences are accurate, complete, and up-to-date by going to your My Account page.

For any personally identifiable information that cannot be updated via your My Account, please request to have it changed, if needed, using the contact information listed later in this policy.

Do Not Track Notice and Disclosure

VIP does not currently respond to Web browser “do not track” signals and similar signals as providers of these signals do not currently operate according to common, industry-accepted standards. However, as stated earlier in this policy, your browser provides tools to allow you to change your privacy and security settings. For instructions, consult your browser’s Help menu.

VIP does not knowingly allow other parties to collect personally identifiable information about an individual consumer’s online activities over time and across different websites when a consumer uses our websites and services.

For more information on Do Not Track, visit

Information You Provide through Social Media

If you connect to VIP through a social media platform or navigate to a social media platform from our website, the social media platform will collect your information separately from us. You should review the social media platforms’ privacy policies to understand how they are using your information and your rights in relation to such information.

Connected Devices and Our Partners’ Services.

Connected devices (such as tablets, connected TVs, set top boxes, streaming devices and gaming consoles) may also use an advertising ID or other methods to identify you or serve you interest-based advertising. In some cases, you can disable tracking by selecting options like “limit ad tracking” or disabling options like “interest-based advertising” in your connected device’s settings. These options will vary by device and we do not control the policies or practices of third parties’ providing these devices. VIP is not responsible for tracking on connected devices or our business partners’ services and may not have visibility on choices you may have made with respect to tracking on connected devices or our business partners’ services.

Information We Derive

We may derive additional information or draw inferences about you based on the information we have collected from you directly, passively, or through third parties.


Subject Access Requests

If you are a resident of the European Union, you have the right to make a “subject access request” You can request that VIP provide a copy of the information we hold about you, correct it, erase it, object or restrict the processing of it, and transfer it to another organization. You also have the right to object to direct marketing.

If you want to exercise any of the above rights with respect to your personal data, please make your request by email to

VIP will always verify the identity of anyone making a subject access request before handing over any information. In the event VIP refuses your request under rights of access, we will provide you with a reason as to why, which you have the right to legally challenge.

Transfer of Information to the United States

VIP is based in the United States and, under normal business operations, your data will reside on servers located in the United States.


If you are a resident of California, you have the right to request, update, or delete certain personal information from a business with whom you have an established business relationship. This includes personal information the business shares with third parties for direct marketing purposes by such third parties and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year.

If you want to exercise these rights with respect to your personal data, please make your request by email to

VIP will always verify the identity of anyone making a subject access request before handing over any information. In the event VIP refuses your request under rights of access, we will provide you with a reason as to why, which you have the right to legally challenge.

Questions, Concerns, and Complaints

If you have any questions, concerns, or complaints relating to the processing of your personal data, please contact us at or by writing us at the following address:


Privacy Team

424 Fort Hill Drive, Bldg 128

Naperville, IL 60540

You may raise a complaint with the relevant supervisory authority if you believe VIP infringed applicable data privacy laws when processing your personal data. This right is without prejudice to any other administrative or judicial remedy you might have.


  • Data Controller: The person or entity who determines the purposes for which and the manner in which any personal data are, or are to be, processed.
  • Legitimate Interests: Processing is necessary for our or a third party’s legitimate interests in carrying on, managing, and administering our respective businesses effectively and properly (except where our or the third party’s interests are overridden by your own interests, rights, and freedoms).
  • Performance of a contract: A lawful basis where the processing of data is necessary for the performance of a contract to which you are a party, or to take steps at your request to entering into a contract.
  • Personal Data: Any data relating to an identified or identifiable individual; an identifiable person is one who can be identified, directly or indirectly. This can include names, email addresses, home address, consignment applications, user account information, and correspondence to and from an individual.
  • Processing: Any operation performed on personal data, such as collection, recording, storage and retrieval, use, combining it with other data, transmission, disclosure, or deletion.
  • Public Interest: Processing is necessary for the performance of a task carried out in the public interest.

Privacy policy last updated on and effective as of 10 March 2021